Strategic decisions strengthen Audi’s China business and model series management
With a separate division and intensified interfaces in the Development division, Audi is structuring its model series organization more efficiently. In the future, the new division will be headed by the Board of Management Member for Development. This realignment strengthens the vehicle-project business and the strategic importance of the model series. It will enable us to focus even more strongly on our products within the company, said Audi CEO Markus Duesmann. Following the departure from AUDI AG of Board of Management Member for Development Hans-Joachim Rothenpieler, Markus Duesmann is assuming responsibility for this newly created Board of Management division. The model series organization, which was introduced in 2016 and is structured by vehicle model series, has central management responsibility for all Audi models. The separate Board of Management division is strengthening its role as a client for Technical Development.
Until now, the Board of Management member for Finance was responsible for Audi’s business in China.
Jul 02, 2020 at 12:29